Donuts Inc. a registry for new generic top level domains took major strides this week towards broadening choices in the domain name system and will introduce 7 gTLDs.


The Internets addressing system is drastically widening choices beyond current offerings such as .COM. Donuts has applied for hundreds of these new extensions

The company said its “Sunrise” period for the first seven Donuts names—the window during which trademark rights holders have exclusive access to registrations—will begin November 26, and close January 24, 2014. Donuts will forego a traditional land-rush and move directly to general availability to all registrants on January 29, 2014. Donuts’ gTLDs are available for registration by anyone without restriction.